The Dmaic Framework The Six Sigma Essay - 2149 Words

Introduction Keeping in mind the end goal to accompany the best outline for our sneaker, our group has adopted a Six Sigma driven strategy to handle the issue. A DMAIC display has been recommended and put into utilization to handle and outline the item with ideal elements. The six sigma stages help us to concoct a well ordered way to deal with the item configuration by breaking down all the basic to quality measurements and voice of the client [VOC]. We have joined a considerable measure of thoughts which the organization can actualize to further improve the procedure and think of the practical and best-in class particulars, therefore making a win-win circumstance to both the organization and clients. The DMAIC framework is fundamental to getting an unrivaled perception of the item outline and process at the same time. Using the Six Sigma as a piece of decisive plan grants association to recognize the most imperative exercises to go up against, without tying up a bigger number of advantages than they have admittance. This paper highlights the well-ordered process in outlining the item with the assistance of measurable and six sigma stages. Six Sigma Phases Six Sigma Process concocts more organized and sorted out quality administration procedure to plan an item. Six Sigma helps us to comprehend the measurements and concentrate on the effect of primary concern or top line of an association, and has particular technique for finishing the target. They generally concentrateShow MoreRelatedThe Six Sigma And Tools1648 Words   |  7 Pages2.3. Six sigma and tools The Six Sigma improvement method is problem-focused and its main objectives are decreasing scrap, earning income and creating value (Saghaei et al, 2012). Motorola developed this concept in 1986. There were three meanings of six sigma provided by Brue (2006). It is the level of quality that a process assures, it is a problem solving methodology and lastly it is a management philosophy. Alternatively it is also said to be a project driven approach to process and product qualityRead MoreHow Six Sigma And Its Effects On The Quality Of Their Products915 Words   |  4 Pagesof their products. Six Sigma is a methodology that provides a process to measure quality using a data-driven process (iSixSigma). This framework can be adapted for use in any industry to produce near perfect quality products or service. In addition to the methodologies Six Sigma has certifications or belts that include White Belt, Yellow Belt, Green Belt, Black Belt, and Master Black Belt. There are 2 sub-method ologies that are used in the Six Sigma process, the DMAIC (Define, measure, AnalyzeRead MoreSix Sigma and Project Management1693 Words   |  7 PagesSix Sigma and Project Management Project Management in Business and Technology, Section 02â€Æ' Introduction â€Å"Sigma† is a symbol for a unit of measure which measures how much a process deviates from perfection. With the increase in demand for quality products/services, several organizations look for ways to improve their performance to meet customer’s expectations. Six Sigma is considered to be an approach which blends the components of quality management and business process re-engineering. SixRead MoreSix Sigma s Most Central And Got A Handle On Structure1156 Words   |  5 PagesSix Sigma s most central and got a handle on structure is its critical sense DMAIC approach.  This upgrade takes after the framework and its sporadic state stray pieces, given that the necessities depict the best deliverables, which deal with the endeavors and the contraption decision to help in the errand. The DMAIC approach is required to consider flexibility and iterative work, if principal. As more is found through the 5-make process, demand or theories concerning the key driver of the i ssueRead MoreAlthough Today’S Imaging Technologies Are High Quality1526 Words   |  7 Pagesthat have proven to be effectively utilized to improve those performances are Lean and Six Sigma strategies. Though the DMAIC methodology to eliminate non-value-added steps that cause delays, pinpoint root causes for defects and variability, and remove inefficiencies and redundancies that can undermine any organization’s best efforts. It seems that the project had successfully achieved its goals through the DMAIC methodology. However, it was defected in many areas per the 10-point checklist. â€Æ' EvaluationRead MoreA Report Of The It Call Center Case Essay1579 Words   |  7 Pagescompetitors are doing well in the market. The company officials decided to apply Six Sigma techniques like DMAIC (Define, Measure, Analyze, Improve, Control), Benchmarking to find the root cause of the problem. While going through the process they found that their competitors are ahead of them in terms of Support cost ($36 for the company on an average which is far expensive). Doing further analysis with the DMAIC project the company tried to predict New Account Growth taking number of transfersRead MoreSix Sigma and Project Management Literature Review Essay6476 Words   |  26 PagesINTEGRATION OF SIX SIGMA AND PROJECT MANAGEMENT LITERATURE RESEARCH 1. Introduction In todays global business environment, the importance of first-to-market, customer service, cost-competitiveness, and quality are key factors in determining an organizations success, or undesirable failure. Manufacturers, engineering and transactional firms share a drive to lower costs, reduce cycle time and offer a diverse product mix as they pursue higher profits and an increased market share in a growingRead MoreEvaluating The Performance Of A Six Sigma Project1638 Words   |  7 Pagessurrounding diagnostic imaging services have not kept pace with the creative technologies. The critique essay aims to evaluate the performances of a six sigma projectï ¼Å'Applying Six Sigma to Improve Diagnostic Imaging, by using the 10-point checklist which was determined by Thomas and Arne. The 10-point checklist is used to evaluate ongoing six sigma project at specific milestones and part of the lesson was learned after project completion then the company can find project failures and drive a s ustainableRead MoreParadigm Shift:Creating a Continuous Improvement Culture1542 Words   |  7 Pages5, 2011 Paradigm Shift: Creating a Continuous Improvement Culture Successful Lean Six Sigma (LSS) deployments rely on the ability of a deployment to effectively apply Six Sigma DMAIC methodologies with the ability to concurrently apply Lean tools in order to drive Continuous Improvement into the culture of the business. Designing a Lean Six Sigma deployment to be an integrated model ties together the Six Sigma well structured approach with the Lean approach of matching quantity and quality toRead MorePharmaceutical And Medical Device Development Cycle1827 Words   |  8 PagesLean Six Sigma without prior streamlining and optimization of the process will limit the opportunity to benefit from the speed and robustness that the technology proposes. The dearth of theoretical and empirical evidence on the applicability of Lean Six Sigma technology in research conducted by medical device and pharmaceutical companies led to this position paper to present the proficiency of this technology with real-time illustrations. The excerpts on application of Lean Six Sigma DMAIC technology

Coli And The General Mills Outbreak Essay - 1782 Words

Introduction to E. Coli and the General Mills Outbreak. After reports of foodborne illnesses were observed from December 21, 2015 to September 5, 2016, the FDA initiated investigations which led to a trace back to the source of the outbreak which were various flours manufactured by General Mills. After the trace back, in May 2016, General Mills led a voluntary recall of its flour due to the presence of pathogens E. coli O121 and E. coli O26. E. coli O121 and O26 are toxin-producing Shiga-toxigenic Escherichia coli (STEC) that are gram-negative and rod-shaped as can be seen in figure 1 below. Although most E. coli are harmless and are found naturally in the gastrointestinal tracts of mammals, however, E. coli O121 and O26 are pathogenic, meaning they can cause illness. Figure 1: Microbial Structure of a general E. coli bacteria. According to the bad bug book, the incubation period for these pathogens range from 2 to 8 days after consumption of the contaminated product. After consumption, symptoms such as diarrhea and abdominal cramps develop which are often overcome by healthy adults within a week. However, the most susceptible and vulnerable of the population, immunocompromised people, may experience more severe consequences such as hemolytic uremic syndrome (HUS). In this particular case, due to the nature of the product, the long shelf life of flour and the tendency for consumers to store the product for long periods before consumption, it is most likely thatShow MoreRelatedColi : A Foodborne Illness1510 Words   |  7 PagesE. Coli, A Foodborne Illness Ethan Bauer Southeast Community College  Escherichia coli (E. coli) is a Gram-negative, rod-shaped, type of anaerobic bacterium that can be found in the environment, foods and the gastrointestinal tract of humans and animals as a normal flora (Centers for Disease Control and Prevention, 2015). It was first discovered by Theodor Escherich, a German-Austrian pediatrician and university professor, in the year 1885. He was highly keen and had a sharp mindset filled withRead MoreJohn Snow : A Medical Physician Responsible For Discrediting The Predominant Theory Of Disease Transmission902 Words   |  4 PagesEpidemiology is to answer the questions of who, where, and when to investigate patterns of disease or other outcomes of exposure to illness from looking at person or people effected by the ailments, the place or the geographical region where the outbreaks are occurring and over what specific period of time was it when the illness was reported. Descriptive Epidemiology allows individuals to make further inferences about cau ses or determinants of health conditions and aims to trace important elementsRead MoreThe Importance Of Unhealthy Food1686 Words   |  7 Pageswritten by Michael Moss outlines how science impacts consumerism. Large food companies like Kraft, General Mills, Coca-Cola, and Pillsbury held a private meeting discussing the connection between their foods and obesity. The admittedly stated that their foods are the cause of many health issues, and they now wanted work on to reversing some of their processing ways. However, Stephen Sanger, CEO of general mills was not on board with the idea of reforming their products to serve the community better. HeRead MoreNestle Swot Analysis1652 Words   |  7 Pageshaving false claims of â€Å"heart healthy† and â€Å"lower cholesterol.†Ã‚   †¢ They have been forced to reduce the amount of sugar in their products as American parent’s claim they were contributing to diabetics.   †¢ Nestlà ©Ã¢â‚¬â„¢s extension product line General Mills has been behind in innovation and have not come up with a booming health food product. †¢ They are unwilling to diversify weak brands.   Opportunities (Opportunities are considered mostly external.) Unmatched product and brand portfolio:Read MoreMarketing Plan of Nestle2665 Words   |  11 Pagesneed to be removed from packaging and advertising. They have also been forced to reduce the amount of sugar in their products, as parent s advocates groups claimed they were contributing to the diabetes epidemic among American children. * General Mills is an experienced, established brand and are the market leader in the USA, however, they have been lacking in innovation, have not cashed in on the booming health food craze and have been behind in creating new, niche products, especially in theirRead MoreBangladesh Pure Food Ordinance-20058856 Words   |  36 Pagescases of food borne illness have documented significant increases over the past few decades in the incidence of diseases caused by microorganisms in food, including pathogens such as Salmonella, Campylobacter jejuni and enterohaemorrhagic, Escherichia coli, and parasites such as cryptosporidium, cryptospora, trematodes. Changes in farm practices, more extensive food distribution systems and the increasing preference for meat and poultry in developing countries all have the potential to increase theRead MoreWater Pollution and Its Effects on the Environment5759 Words   |  24 Pageslow-flow toilets, and shorten my showers by one minute. These three conservation methods could save over nineteen thousand gallons of water a year, and seventy-seven dollars a year. The website also gives lots of suggestions on how to conserve water in general. Some of these examples that I could implement include: time my showers to limit them to about six minutes, stop using the garbage disposal in the sink, or keeping a pitcher of water in the fridge to avoid the loss that comes from waiting for theRead MoreCost Analysis of a Poultry Farm in Nigeria7715 Words   |  31 Pagesis thus made from (1) The sales of Eggs and (ii) Sales of old birds. Profit can however be maximized when the following are strictly adhered to: - 1. Employing a professional i.e. vet doctor either permanently or on call basis so that disease outbreak which can result from poor management and inadequate medication/vaccination can be prevented. 2. Good health programme: this will prevent or minimize the exposure of birds to diseases and losses from he devastating effect of such disease when theyRead MoreCulinary Final Study Guide6921 Words   |  28 Pages†¢ Determine the best way to monitor time and temperature in your establishment †¢ Make sure the establishment has the right thermometers in the right places †¢ Employees regularly record temperatures †¢ Develop a set of corrective actions General Thermometer Guidelines: †¢ Keep thermometers clean †¢ Calibrate regularly †¢ Never use glass †¢ Insert probe into the thickest part of the product Culinary Lecture: August 31, 2009 †¢ Each year food borne pathogens cause: o 76

Community Health Information Network Analysis free essay sample

Community Health Information Network Analysis D. Metoye Dr. G. Hanney May 30, 2010 MHA616 In today’s challenging environment of lowered reimbursements and narrowing margins, many independent health care organizations find it beneficial to align themselves with Community Health Information Network. Community Health Information Network or CHIN is a combination of telecommunication and network capabilities that links healthcare stakeholders throughout a community. (Tan Payton 2010) Most CHINs have focused on meeting the needs of the private sector and the health industry. They also offer great promise for meeting the health information needs of the public, while integrating the interest of the broader community with the business ad clinical needs for the health industry. St. Luke’s Episcopal Health Charities has initiated a one-of a health needs assessment process. In addition to awarding grants throughout Texas, it’s Healthy Neighborhood Initiatives has created the Community Health Information System. This is an on-line, interactive website that creates a concise picture of the demographic,  health and social data of the 57-counties of the Episcopal Diocese of Texas. We will write a custom essay sample on Community Health Information Network Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The CHIS not only houses data  and tables on key social and health issues but also allows users to layer community data with community resources on interactive maps to receive a more complete picture of a community’s strengths and needs. (www. slehc. org/CHI/CHIS) The mission of CHIS (Community Health Information System) is to provide community health data to diverse audiences through the web-based Community Health Information System (CHIS). Web based interactive data is provided through interactive mapping. The web-based information includes  statistical  data on  community health, special reports, and community and child health well-being. These can be used to assist local community efforts to use information to advance community health. Early in 2000 the United Way and SLEHC (St. Luke’s Episcopal Health Charities) began to discuss the possibility of bringing the Community Resource Database of the United Way, which contained information on over  5100 human service agencies, into their online Community Health Information System (CHIS). This partnership intent is to provide users the opportunity to see a broader picture of community health status and to identify a selected areas assets as well as its needs. (www. slech. org/CHIS/CHI) In its assessment efforts, SLEHC partners with community-based organizations, community residents, and academic institutions, such as The University of Texas School of Public Health (UTSPH), Preschool for ALL, St. Luke’s Health Care System, The University of Texas Health Science Center of Houston. These providers work together to identify ongoing high priority community health needs, especially in medically underserved neighborhoods. The collaborations of the above community- based organizations include a web-based, interactive community health information system offering census data, vital statistics, and asset mapping at the sub county level. Presently identifiable data of geographical areas of interest are stored, and information about the community resources are available and statistics on the population and health-related characteristics of that area. Also, included in the stored data is information about more than 12,000  community resources in a 13 county area of the Texas Gulf Coast. Available services and programs include  health clinics, food pantries, shelters and many other useful sources of information. Users of the data interactive web can layer these services over demographic maps to locate services and help identify service gaps and duplications. (://www. findarticles. om/p/articles) The CHIS of St. Luke’s Episcopal Health Charities serves the community well, it allows users to layer data with community resources to receive a more complete picture of the strengths and needs . Newest features of CHIS is Project Safety Net, a bi-lingual resource listing for all safety net clinics in Harris, County Texas, and Breast Health Portal listing a current and free access information for breast health services in contiguous counties. www. slehc. org) References Tan, J. and Payton, F. Adaptive Health Management Informatio n Systems (2010) 3rd ed Jones and Bartlett Publishers; Sudbury Massachusetts St. Luke’s Episcopal Health charities (http/: www. slehc. org/CHI/CHIS/) Braly, Damon ( Jan1995) Health Management Technology â€Å" CHIN update: progress in community network development community health information network: (http://www. findarticles. com/p/articles)

Health Advancement and Promotion

Question: Discuss about theHealth Advancement and Promotion. Answer: Aim and Objective The improvement in the medial services all over the world has decreased the mortality rate of HIV patients and has improved the quality of life but still there is no permanent solution to the cure. Every year, this disease is infecting millions of people and the highest percentage of the infected people comprises of young adults and the college-aged students. The objective of this study is to increase the number of college students who have been examined for HIV on the Chapel Hill campus in USA. This intervention will therefore be helpful in removing the HIV testing label and redesign the idea about HIV in a selected society. Such an initiative is undertaken as the college students are prone to higher risks of HIV due to various factors like hiding secrets about sexual health with their partners and doctors, having risky behaviors about sex and so on. They mostly do not use any safeguards for safe sex thereby creating a chance of spreading HIV (British HIV Association. 2016). Since H IV is regarded as an embarrassment in the society and therefore, people generally avoid communicating about such topic with their partners, further spreading the disease in the society. This paper thus aims to create awareness in the minds of college students about the threat about HIV and therefore through proper campaigning and advertisement wants to attract the student to undertake tests for HIV by providing free HIV testing to all students of Carolina to honor the National Youth HIV and AIDS Awareness Day. These initiatives will reduce the embarrassment among the people to perform a test and will inculcate a non-judgmental environment in the society. Background and Rationale It is known that HIV (Human Immunodeficiency Virus) leads to a deadly disease named Immunodeficiency Syndrome (AIDS) and there are many citizens who are unaware that they have been infected. The identification of HIV carriers in the early stage will lead to reduction of new infections and thereby decreasing the healthcare cost and reducing the death rate. The knowledge about their disease will lead to reduction in the transmission of the virus. A report from the National College Health Assessment has revealed that only 29.2% of college students have ever examined for HIV. The highest number of unexamined people came from the age group of 13-24 years. The diagnosis of HIV has been found in every 1 out of 330 colleges but reports from other sources indicate that the information can be doubled in practicality. The increase in the student participation in the HIV testing is mainly due to the high rate of undiagnosed college individuals (Dean Fenton 2013). An awareness campaign about HIV among the college students initiating HIV testing event will lead to the improvement in the figure of students who are aware of their status about HIV. In a survey made earlier, the outlook of the students towards the disease is positive. They are aware of the risk pertaining to the transmission of the disease but are not worried about the personal risk of the infection. The students therefore, did not have enough knowledge about the impact of HIV over their own age group. Liu et al., (2013) explained that the outlook of vulnerability among the college students was very poor. Such a poor perception among the students de-motivates their interest towards their individual infection. The studies indicate that growth in the knowledge about the impact of HIV increase the prevention technique of HIV. There was a positive correlation between the high-anticipated benefits of HIV examining and the timeliness of the students thought to be tested. A proper training and education on the significance of premature detection of HIV in the young adults might develop the rate of HIV testing among the college students. The examination of infections relating to the sexually transmitted disease is not undertaken for any personal gain. (Trapence et al., 2012) examined the factors motivating these testing over student. The differentiation among the students who wants to get examined and students who did not is due their belief in the factors like It would show the respect towards its partner and it will prevent the spread of the disease to someone else. The idea of knowing ones own condition of HIV is less important than the two factors discussed before. The second most influential belief on the examination of Sexually Transmitted Disease was the disadvantages of the result like what the society will think about the sexual life and the embarrassment faced in the society. Concentrating over the four factors imprinting the decisions of a student, the examination of STI can be effective in development of the efficacy of the health promotion with respect to the rate of HIV diagnosis. The number of college students who have still not been tested for HIV and may not have knowledge about the calls for infection for the promotion of HIV examination in the college campus. The vital reason identified in the general sense of exposure among the college students with accordance to HIV as a vital boundary in increasing the number of students who have been examined. It is also seen that concentrating on the effect of testing over the sexual partners of the students and reducing the level of shame and embarrassment allocated to STI can develop the participation of the students in HIV examination (Johnson Michie, 2015). The colleges in most countries therefore provide free testing of HIV via the health centers and in the campus. Thus, a testing campaign in all over the campus would help to promote the resources while removing the brand of the conversation around the HIV testing in general. With addition to this, a marketing strategy all over the campus on this event of the a wareness of the HIV among the students and the risks over their partners would raise the number of college participants being tested for HIV in the campus actively. Proposed Action Plan The presence of a large number of students unknown about the effect of HIV generates a risky environment for the introduction of new patients. The goal of the proposal is to provide is to initiate a free HIV examination for most of the students as possible. The presence of a peaceful and friendly environment attracts the students towards HIV testing thereby creating a normal behavior among the students of Carolina. The establishment of events like Get Yourself Tested can have an effective impact over the outlook of HIV in the campus. The promotion and advertisement will induce conversations of testing of HIV on campus and also among the students who are not interested. The students when tested once will thus have no fear in doing any tests in the near future (Kirby Thornber-Dunwell, 2014). The other objective is to instigate the various HIV resources available in the UNC Chapel Hills campus. The Student Wellness group gives free blood tests that will be provided at the event for free by appointing all over the year. Thus, collaborating with the organization will help GYT event to function smoothly along with giving out the resources. The advertisement of the testing will enlighten the students about the availability of the resources in the campus. The project will segregate into two parts mainly the advertising and campaigning the GYT event. Advertising Campaign The campaign would continue from 3rd April to 9th April where the flyers are passed out promoting the event in the busiest areas in the campus using important statistics. The flyers is mainly posted around the campus with the help of student volunteers. Few flyers are also posted in bulletin boards and door stalls. The main aim of this campaign is to promote the event of Get Yourself Tested. The flyers are also effective in making the students aware about the risks faced with respect to HIV and the vitality of the test. The awareness increase will therefore, attract a larger and positive conversation about HIV, which can eliminate any restrictions of student participation. This stage will therefore, increase the number of students in the next step. Get Yourself Tested Event This event will be held on 10thApril 2017 to honor the National Youth HIV and AIDS Awareness Day. The volunteers from the Student Wellness specialists and Student Health Action Coalition would provide HIV test free of cost. The volunteers from these organizations would help to bring in participants to the testing places as well as providing refreshments and establishing a information table for the students who have been tested positive. The students will be tested using the Ora Quick testing system along with the use blood test. The Ora Quick system will provide the result within an hour while the tests done by taking blood samples will provide the result after two weeks. The other goals include the creation of a non-judgmental environment instigating conversation about sexual health and making the students familiar with the resources available in the campus (Kohl et al., 2012). Strategies to Evaluate the Impact The strategies to evaluate the impact of these promotional events will be well understood by taking surveys within the campus and understanding the views of the students. The reaction of the students is useful in understanding the effect of these promotional health plans. The awareness of the students towards the effect of HIV and initiatives to prevent the transmission of this disease is also an important way to understand the impact of the strategies. The decrease in the percentage of the number of young adults affected by HIV will also determine whether the campaign has been effective (Tharp et al., 2013). Anticipated Outcomes and Significance The outcome of these events is the creation of awareness in the minds of the students around the age of 13-24 years about the ill effects of HIV. They have knowledge about HIV but are reluctant about the effect in their personal life. The decrease in the HIV patients among this group age will have a positive outcome. The participation of the students in undertaking the tests related to STI will induce people to understand the effectiveness of these campaigns. The personal benefit of the individuals, which was not the primary factor for HIV testing will be eliminated and the college students will generate a conscious about the deadly effects of this disease and will therefore make initiatives to do the examination from time to time in the future. Proposed Timeline Background of Research Completed Development of Proposal Completed Forging Organization Partnerships (Student Wellness ) Completed Student Volunteer Recruitment February 2017 Printing and Designing of Flyers/Brochures March 2017 GYT event organization/ Purchasing tests and supplies March 2017 Advertisement Campaign April 3rd April 9th, 2017 GYT event April 10th, 2017 Proposed Budget, and Justification of the Budget Item Quantity Cost Subtotal Flyers 500 $0.12 $60.00 Brochures 500 $0.06 $30.00 Ora Quick HIV Tests 50 $33.05 $1652.50 Pizza 20 $10.00 $200.00 Sodas - $137.50 $57.50 Total $2000.0 Flyers: The budget is calculated upon the cost of printing on 8 x 12 size of paper cardstock from the student stores print shop. These flyers will be given out in the busiest area like the public buildings and will be pinned in the bulletin board. Brochures: The budget is done on the cost of printing on a 10 x 12 hardboard paper purchased from the student print shop. The data collected from both the students and the Wellness centers will be useful in examining the HIV tests and all the information about the tests will be printed on the brochures, which is to be given out to the students within the campus. Ora Quick HIV Tests: The budget is calculated from the costs of each examination as shown by the Campus Health Services of UNC. The tests will provide results on the first fifty participants within an hour after the test. Pizza and Soda: The estimation of price of the pizzas is calculated from the expense of a medium pizza from Pizza Hut. The money, which is left after undertaking all the expenditures, is used to purchase sodas and other refreshments for the event. The drinks will attract students and thereby increase the number of participants along with creating a welcoming environment in order to normalize the testing program. Reference List British HIV Association. (2016). UK national guidelines for HIV testing.World. Dean, H. D., Fenton, K. A. (2013). Integrating a social determinants of health approach into public health practice: a five-year perspective of actions implemented by CDC's National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention.Public Health Reports,128(Suppl 3), 5. Dye, C., Reeder, J. C., Terry, R. F. (2013). Research for universal health coverage.Science translational medicine,5(199), 199ed13-199ed13. Head, K. J., Noar, S. M., Iannarino, N. T., Harrington, N. G. (2013). Efficacy of text messaging-based interventions for health promotion: a meta-analysis.Social Science Medicine,97, 41-48. Ivankovich, M. B., Fenton, K. A., Douglas Jr, J. M. (2013). Considerations for national public health leadership in advancing sexual health.Public Health Reports, 102-110. Johnson, B. T., Michie, S. (2015). Towards healthy theorising about health behaviours in the maze of messy reality: a reaction to Peters, de Bruin, and Crutzen.Health psychology review,9(1), 21-24. Khosla, R., Van Belle, N., Temmerman, M. (2015). Advancing the sexual and reproductive health and human rights of women living with HIV: a review of UN, regional and national human rights norms and standards.Journal of the International AIDS Society,18(6Suppl 5). Kirby, T., Thornber-Dunwell, M. (2014). Phone apps could help promote sexual health in MSM.The Lancet,384(9952), 1415. Kohl, H. W., Craig, C. L., Lambert, E. V., Inoue, S., Alkandari, J. R., Leetongin, G., ... Lancet Physical Activity Series Working Group. (2012). The pandemic of physical inactivity: global action for public health.The Lancet,380(9838), 294-305. Levison, J. H., Regan, S., Khan, I., Freedberg, K. A. (2016). Foreign-born status as a predictor of engagement in HIV care in a large US metropolitan health system.AIDS care, 1-8. Liu, Z. B., Wang, X., Liu, H. J., Jin, Y. T., Guo, H. J., Jiang, Z. Q., ... Xu, L. R. (2013). Treatment of acquired immunodeficiency syndrome with chinese medicine in China: opportunity, advancement and challenges.Chinese journal of integrative medicine,19, 563-567. Magnus, M., Castel, A. (2016). Breaking down the siloes: developing effective multidisciplinary HIV research teams.AIDS and Behavior,20(2), 273-280. Oster, E., Shoulson, I., Dorsey, E. (2013). Limited life expectancy, human capital and health investments.The American Economic Review,103(5), 1977-2002. Steiner, R. J., Dariotis, J. K., Anderson, J. R., Finocchario-Kessler, S. (2013). Preconception care for people living with HIV: recommendations for advancing implementation.AIDS,27, S113-S119. Tharp, A. T., Carter, M., Fasula, A. M., Hatfield-Timajchy, K., Jayne, P. E., Latzman, N. E., Kinsey, J. (2013). Advancing adolescent sexual and reproductive health by promoting healthy relationships.Journal of Women's Health,22(11), 911-914. Trapence, G., Collins, C., Avrett, S., Carr, R., Sanchez, H., Ayala, G., ... Baral, S. D. (2012). From personal survival to public health: community leadership by men who have sex with men in the response to HIV.The Lancet,380(9839), 400-410.

Prison Gangs Essays - Prison Gangs In The United States,

Prison Gangs Prison Gangs The fight for survival within the United State's prison system has created a subculture the breeds racism, hate, and violence. About two and a half years ago, a young man named William King was sentenced to death by lethal injection for his participation in the murder of James Byrd Jr. James, a middle aged black man from Jasper County, Texas, was bound at the ankles and dragged behind a truck for three miles. His body was ripped to shreds as a gruesome display of the effects of prison subculture. What caused William King and his partners Shawn Berry and Lawrence Brewer to commit such a horrific crime? Was their behavior a result of innate nature or was it learned? Many agree that it was the time spent in prison that caused William King to brutally murder James Byrd Jr. Friends and family claim that William was a pleasant and quiet boy before he left for prison to serve a couple years for burglary. When he was released, his personality seemed irrational and violent and he was covered in racist tattoos. Friends say he frequently spoke about white supremacy and was anxious to develop his own splinter white supremacist gang. King's defense attorney explained that it was the high rate of violence in Texas's Beto 1 Unit that caused William to turn toward gang activity as a means of protection and security. Racist attitudes develop from poor treatment from other inmates and a need to strengthen a common bond among gang members. William, the defense attorney argued, was merely a victim of the depleting prison system in this country (). The reality of prison gangs cannot be ignored. Victor Hassine wrote a book entitles Life Without Parole, in which he describes the horrific reality of life behind bars. He writes, Once inside, I was walked through a quantlet of desperate men. Their hot smell in the muggy corridor was as foul as their appearance. None of them seemed to have a full set of front teeth. Many bore prominently displayed tattoos of skulls or demons. One could argue whether it was the look of these men that led them to prison or whether it was the prison that gave them their look. Just looking at them made me fear my life (Hassine, 7). While the actions of William King cannot be excused or rationalized, his story sheds insight on the problems that face our correctional facilities. Prison gangs are everywhere, and effect every inmate. When a new convict is admitted he is viewed as fresh meat among the prison gang members and victimized to no end. Prison gangs are a convicts means of survival in an environment so starved of morals that violence, rap, and murder are just a daily reality. While it is impossible to know the impact of prison gangs on our street, experts dispute over the control and communication between street and prison gangs. Some argue that there is little connection between street and prison gangs and that operations of prison gangs remain behind prison walls. Drug trafficking does exist within prisons; it is usually made possible through inmate's friends and/or girlfriends (Huff 248). Still others feel quite different, and see prison gang control reach far beyond an inmates cell. Some speculate that a large percentage of drug dealing in East Los Angeles is controlled from within prison walls by the Mexican Mafia. Joe ?Pegleg? Morgan was in prison for forty years, beginning with a conviction of murder at the age sixteen. He manage to gain so much power and control of drug trafficking, street crimes, violence and money laundering that he rose to serve as the Mexican Mafia's Godfather in the later half of his life (Barker, 311). Prison gangs tend to display a distinct hierarchical structure. A single inmate who best embodies the gang's value (Territo, 580) assumes the role of the leader. A leader time in control is normally short, partially due to the prison system's ability to relocate inmates. It is usually the strongest remaining gang member that assumes leadership or the gang's elite counsels a decision. A member's degree of influence flows down a criterion of ranks, with the recruits having no say in any

Customer Loyalty in a Business To Business Context Essay Essays

Customer Loyalty in a Business To Business Context Essay Essays Customer Loyalty in a Business To Business Context Essay Essay Customer Loyalty in a Business To Business Context Essay Essay Customer trueness is considered to be a powerful tool for most organisations in guaranting that they gain a competitory advantage in their several industries ( Lam. Shankar. Erramilli. A ; Bvsan. 2004. p. 294 ) . Customer trueness is necessary for guaranting that organisations remain profitable while besides accomplishing growing through making out to new market evidences. The importance of client trueness in the universe of economic science has developed bit by bit as an country of survey particularly concern to concern ( B2B ) environments. This is due to the demand to analyze and place factors that guarantee client trueness is maintained and even increased. harmonizing to Haghkhah et Al. . ( 2013. p. 156 ) . Haghkhah. et Al. . ( 2013. p. 156 ) farther noted that increased competition for clients in the market signifies that concern ought to respond even faster and more specific to the demands and wants of clients in order to win their trueness. For this ground. sellers in most organisations tend to concentrate on client keeping techniques and besides to put an accent on increasing their trueness degrees. In order to accomplish this. B2B has offered huge chances to guarantee that most organisations achieve their aims of client keeping and trueness. Therefore. the latter shows the importance of understanding client keeping and trueness as an of import country of the research survey. Customer trueness is viewed as a behaviour of insistent purchasing and farther developed traveling frontward with factors such as ancestors. effects. and factors. This has led the research worker to derive an involvement in carry oning farther research on client keeping and trueness. hence. this research paper will be on the assorted ways and techniques that organisations can implement in order to increase client trueness in a B2B context Customer trueness Harmonizing to Haghkhah. et Al. . ( 2013. p. 157 ) a high rate of trueness in a B2B environment is a competitory advantage to the marketer due to the client’s willingness to pay a higher monetary value for goods and sensitive since they start going less monetary value medium as a consequence of trust that has been gained. This means that the income generated is likely to increase and stay stable to travel frontward Customer trueness is viewed as a scheme that aims at guaranting clients gain behavior of insistent buying from the same company. Customer trueness in a B2B environment achieves a common wages that benefits both the client and the organisation. It is normally considered as ways of deriving competitory advantage by an organisation over its rivals. Assorted companies have applied the scheme of keeping client trueness since it is considered cheaper in respect seeking to derive new clients in order to increase their gross base. Cater. T A ; Cater. B ( 2010. p. 1322 ) position client trueness based on activities such as contract reclamation. doing recommendations to clients and increasing backing in a concern to concern environments. They further note that these factors will probably act upon the degree of trueness to clients of an organisation. In other research. client trueness in a B2B environment is based on the experiences of the client. the future outlooks that a client may hold about the organisation and the frequence at which a client buys goods and services from the organisation ( haghkhah. Abdul Hamid. Ebrahimpour. Roghanian. A ; Gheysari. 2013. p. 158 ) . Further. ( Cater A ; Cater. 2010 ) notes that in order to act upon the trueness of clients in a B2B context. and so the organisation has to understand the behavior of the client and the attitude of the client. Literature reappraisal 2. 1 Limitations and Gap in Literature The field of client trueness is one that has much information. but really small attending has been given to business-to-business scenarios. Most old research has chiefly focused on the customer’s point of position ( Mascareigne. 2009 ) . This could be because most position client keepings as a behavioural factor. ( Ranaweera A ; Prabhu. 2003 ) In any economic system. concerns have to transact to execute their day-to-day operations. Some concerns. such as audit houses. exist to function other concerns. Extensive research on this country could help other concerns to larn the kineticss of client trueness amongst themselves. A major restriction that was besides experienced in the research was the complete generalisation of the research based on a B2B context. Since different concerns have different operations and schemes. some facets may works for a certain sector that may non needfully work for another. For illustration. constructs that may be used to increase client trueness in the banking sector. may non work in the fabrication sector. Harmonizing to Buttle ( 2008. p. 267 ) committedness is defined as the relationship that exist between the two houses and is likely to be terminated at a sensible hereafter day of the month. In a B2B environment. the committedness shared by the two houses is normally on a common understanding. Doma ( 2013. p. 72 ) notes that committedness between two houses is normally bonded by trust among the two houses. The degree of trust that is normally shared by the two or more houses that conduct concern affects their committedness model. The more a house is committed to another increases the degree of trueness shared by the two houses. Moorman A ; Rust ( 1999. p. 183 ) in their research notes that committedness is normally the degree of attempt that is put by houses in guaranting a valuable relationship enjoyed by the two houses is maintained in the long term. The relationship normally has economic benefits for the two houses in their command to guarantee they remain profitable in their operations. For this ground. there exists a belief among organisations that the relationship has economic benefits ; therefore attempts are put in keeping it. However. harmonizing to Hennig-Thurau ( 2004. p. 463 ) provinces that many bookmans tend to reason that there is no major difference between trueness and committedness. That school of idea has been dismissed by Morgan A ; Hunt ( 1999. p. 24 ) who argued there is a difference between trueness and committedness. They. nevertheless. noted that the two are related. with a committedness being an ancestor of trueness. This means that committedness is a factor in B2B environment th at will increase the degree of trueness. This besides meant that the being of committedness had a strong positive impact on the degree of committedness. Shabbir et Al. ( 2007. p. 280 ) in their research demonstrated that committedness is an ancestor of trueness. They argued that committedness in the B2B environment. it played a cardinal function in guaranting that trueness is ever maintained and even increased to higher degrees. Sharma. et Al. ( 2006. p. 77 ) in their survey note that committedness is the state of affairs whereby there is a desire to do a relationship stronger with another individual or even group due to acquaintance or even friendly relationship has that has been developed over clip due to the personal interaction that has occurred between the two over a period of clip ( Eakuru A ; Mat. 2008. p. 125 ) . Therefore. committedness should be as a consequence of placing the values that are shared normally between two organisations. It is important to observe that the client will retain a relationship with another party due to the positive consequence they have with the provider. At times. a client may be forced to go on remaining in a relationship with another party due to miss of valuable options that may be available to them ( Fullerton. 2005. p. 1388 ) . However. most relationships are maintained with a committedness as a consequence of the benefits that both parties will profit from ( Brandi. 2001. p. 67 ) . When committedness is the steering rule of B2B environment. and one organisation performs ill in comparing to the incumbent organisation. so due to the degree of committedness shared the spouses are improbable to exchange to other options ( Stephan. 2002. p. 20 ) . This makes a committedness an implicit in factor that will assist in act uponing the degree of trueness in a B2B environment ( Stephan. 2002. p. 33 ) . Akin ( 2012 ) gives an illustration. in comparing the loyal between clients with low trueness and clients with high trueness and explains that clients with high trueness will be non be swayed by discounted monetary values from other providers. Therfore. the higher the degree of committedness that will be shared between organisations an addition in trueness degrees between the organisations will be experienced. If the degree of committedness is increased through activities such as contract reclamation and devising of recommendations to the other organisation. it will in bend addition the degree of trueness enjoyed by the two houses. Therefore. if organisations want to increase the rate of issue by their clients. so they have to construct a relationship that will be founded on a committedness. Commitment will in bend addition the degree of trueness in a B2B environment. This will guarantee that the hereafter of the organisation is maintained as it will go on doing net income. In a survey conducted by CITATION Gus05 cubic decimeter 1033 ( Gustavsson A ; Lundgren. 2005 ) they give an illustration whereby air hose companies use their frequent circular plans as a agency to heighten perennial purchase through proviso of economic inducements to guarantee that they increase and besides maintain loyal among their clients. 2. 2 Theories and Methodologies A common rule that has emerged from the entire quality direction ( TQM ) motion is that the decisive way. to retaining clients. is to fulfill their demands ( Colby. 2013 ) . The theory holds that if by placing what clients expect and by run intoing these demands and outlooks. these clients are less likely to choose for the services given by a rival. Past research conducted by Colby ( 2013 ) has shown a positive relationship between satisfaction and trueness. In other words. if a client is satisfied with the services offered by a concern. the client is bound to be loyal to the concern. Other surveies have besides identified a positive relationship between service quality and client trueness ( Van Es. 2012 ) . However. a certain degree of satisfaction does non ever vouch the coveted trueness. In a certain study. Colby suggested four indexs of client trueness and this include ; demographics. past behaviour. perceptual experience of addition or loss of exchanging to a different trade name and attitudes towards openness to new trade names. Analyzing these four indexs can give a better apprehension of client trueness. For case. if a concern expects to salvage on costs by transacting with another concern. so they are most likely to be loyal to that peculiar partnership. The attitudinal attack takes a position of purchase behaviour and tends to explicate in footings of values. beliefs and attitudes. Deterministic theory entails the logical relationship between variables and research workers in this field are responsible for placing which variables affect client trueness. It appears to be acceptable to most cognitive research workers that attitude comes earlier behavior in a scenario that involves buy backing a merchandise and is really of import because attitude comes before a pick. The behavioural attack holds that internal procedures can non be measured and. hence. have no topographic point in research ( Bennet A ; Bove. 2002 ) . Understanding client trueness in a B2B scenario is a long term relationship regardless of the importance of the minutess. Both methods may differ in positions but can be both used to understand the construct. Although client trueness research has evolved over the old ages. most of this research uses a logical empiricist paradigm ( Paavola. 2006 ) . Information about client trueness has been derived chiefly from cognitive psychological science. with theories about attitude organizing most of the work. Current theoretical model could. hence. convey a new position into the trueness research. Paavola ( 2006 ) uses the societal constructionism paradigm to analyze the impression of client trueness critically. The survey gives a elaborate description of client trueness that is based on the societal world of clients. The consequences imply that different types of trueness should be taken into considerations when doing managerial executions. Classification can besides be really good when it comes to future trueness research. Most theories. which are associated with trueness surveies. trade with issues such as trueness plans. client satisfaction. client value. service quality and societal bonds ( Jacobsen. Olsson. A ; Sjovall. 2004 ) . A theoretical account constructed by Jacobsen. Olsson and Sjovall ( 2004 ) shows that societal bonds have the most important consequence on client trueness with companies in the banking sector. The survey shows that the most of import factors. in keeping client trueness in the banking sector. were societal bonds and forces. This is because. banking services are really similar and to last in such as market. strong competitory forces are required to do the right connexions. The same survey revealed that pecuniary benefits are non a important factor in that country of concern. Harmonizing to Kuusik ( 2007 ) . the factors. trustiness. satisfaction. importance of relationship and image are of import factors that play a function in the different degrees of client trueness. Traditionally. most research has focussed on either the influence of single factors on trueness or the nature of different degrees of trueness. It is of import to non merely position trueness through behavioral standards. but besides attitudinal standards every bit good. Behavioral clients could be divided into ; forced to be loyal. functionally loyal and loyal due to inertia ( Kuusik. 2007 ) . For case. in a B2B context. when a certain company is a monopoly. acquiring supplies from them is the lone logical reply. and this forces a company to be loyal by force. Businesss can be loyal by inactiveness due to the importance of a certain procedure. If the procedure is of low importance. so there is practically no demand to acquire another spouse. This can go on in state of affairss where the dealing is everyday such as trash- pickup. Functionality trueness is gained from when organisations have to spouse with other organisations because they have an nonsubjective ground to be. Research has shown that inactiveness is a state of affairs antonym to loyalty CITATION Aki12 cubic decimeter 4105 ( Akin. 2012 ) . For illustration. a concern may choose another concern since they require minimum attempt to make them. Dahlgren ( 2005 ) used multivariate informations analysis techniques to construct a nexus between dimensions of trade name trueness and to capture the different degrees of client trueness. The consequence showed several differences in the trueness dimensions. In a similar survey. Kuusik ( 2007 ) uses a LOGIT arrested development theoretical account to find the important factors that affect client trueness. The theoretical account comprises of assorted factors that affect client trueness. The survey reveals that image. satisfaction. importance of relationship and trustiness are the most important factors in trueness research. Harmonizing to East et Al. ( 2005 ) the definition of trueness is utile if they can be used to foretell phenomena such as hunt. keeping. and recommendation. The writers set up that combination steps of client trueness frequently act as hapless indexs of consumer trueness as compared to other remarkable indexs such as recommendations. Apart from sing these combinations to be of limited value. the research besides establishes that there is no signifier of trueness that ever predicts different trueness results and a general construct of trueness should be abandoned ( East. Gendall. Hammond. A ; Lomax. 2005 ) . For case. alternatively of utilizing indexs such as trueness plans and money wagess. research workers should either expression for keeping of clients and any recommendation given by them. 2. 3 Identifying relationships between thoughts and pattern to increase trueness in a B2B context Assorted thoughts have been drafted in order to increase client trueness in a B2B context. For illustration. from the above reappraisal. it is noted that designation of the company’s chances and moving on them will assist in increasing the trueness. However a company can present on all the demands of their clients. but the bringing of their services will act upon the degree of trueness traveling frontward. If when presenting all the demands of their client. and they produce a hapless bringing service. so this will probably take to a lessening in trueness degree. For illustration harmonizing to Akin ( 2012 ) factors that aid increasing the trueness of clients is high-ranking service quality delivered by houses that will take to a high degree of client satisfaction. In another scenario. companies tend to seek and happen ways in which they can act upon the frequence at which their clients entree their web sites for information. However. research indicates that half of the clients get information from their web site. The deficiency of companies to put and supply web sites that are easy to entree and supply the necessary information to their clients will take to a diminution in the degree of trueness. For this ground. there is a clear differentiation between the thoughts developed to increase trueness and the patterns a company will follow. Decision From this literature reappraisal. it can be shown that assorted researches have tried to set up the being of a positive relationship between trueness and facets such as service quality and client satisfaction. Some surveies have employed the usage of correlativity analysis to look into this relationship. Correlation research allows a research worker to find whether a relationship between variables exists. it allows one to specify the extent of the relationship between the variables ( Gall. Gall. A ; Bord. 2005 ) . Qualitative and quantitative research methods both have their benefits and drawbacks. For case. when the correlativity between two variables has been established. it still does non state the research worker what should be done. but instead what can be done. Qualitative methods. as used by Paavola ( 2006 ) . can besides convey out cognition that is non familiar with other research workers. The consequences can besides be influenced by the researcher’s personal prejud ices. However. some of these surveies tend to cover broad countries that may take long periods of research. The benefits of client keeping have been recognized by many research workers ( Feihua. 2011 ) . In the concern to concern scenario. certain facets of retaining a client bring out themselves than carry oning concern with the ordinary clients. For case. paying attending to the ordinary. like go toing meetings on clip is non a necessary. but a important wont to see. In a B2B relationship. the parties are more defined. and this is based on the premise that both parties are seeking common benefits in the relationship ( Oy. 2010 ) . In a normal concern to client relationship. the disintegration of the relationship ends up in the consumer go forthing the services of the supplier. In the B2B apparatus. the terminal of the relationship is thought in footings of a procedure while in exchanging is thought every bit merely as a alteration in the relationship. In client trueness research. possibly it would be of critical importance to see the industry in which the research is being conducted on. In industries where the concerns provide similar services. societal bonds could be the prevailing factor that promotes consumer trueness between concerns. In other industries. where the services offered are different. likely trueness plans and pecuniary wagess could be the manner to win client trueness. Mentions Akin. E. ( 2012 ) . Literature Review and Discussion on Customer Loyalty and Consciousness. European Journal of Economics. Finance and Administrative Sciences. 158-170. Brandi. J. ( 2001 ) . Constructing Customer Loyalty: The 21 Essential Elementss †¦ in Action. Texas: The Walk The Talk Company. Buttle. F. ( 2008 ) . Customer Relationship Management ( 2nd ed. ) . New York: Routledge. Doma. S. A. ( 2013 ) . Relationship Quality as Predictor of B2B Customer Loyalty. SYSTEMICS. CYBERNETICS AND INFORMATICS. 111 ( 1 ) . 72-78. Gustavsson. S. . A ; Lundgren. E. ( 2005 ) . Customer Loyalty. Lulea University of Technology. Haghkhah. A. . Abdul Hamid. A. B. . Ebrahimpour. A. . Roghanian. P. . A ; Gheysari. H. ( 2013 ) . Committedness and Customer Loyalty in Business-To-Business Context. European Journal of Business and Management. 15 ( 19 ) . 156-164. Lam. S. Y. . Shankar. V. . Erramilli. M. K. . A ; B. M. ( 2004 ) . Customer Value. Satisfaction. Loyalty. and Switch overing Costss: An Illustration From a Business-to-Business Service Context. Journal of the Academy of Marketing Science. 32 ( 293 ) . 294-311. Bennet. R. . A ; Bove. L. ( 2002 ) . Identifying the Key Issues for Measuring Loyalty. QUT Digital Repository. 1-29. Cater. T. . A ; Cater. B. ( 2010 ) . Merchandise and relationship quality influence on client committedness and trueness in B2B fabrication relationships. Industrial selling direction. 39 ( 8 ) . 1321-1333. Colby. C. ( 2013. December 9 ) . A New Paradigm for Understanding Customer Retention. Retrieved from Rockbridge: hypertext transfer protocol: //rockresearch. com/a-new-paradigm-for-understanding-customer-retention/ Eakuru. N. . A ; Mat. N. ( 2008 ) . The application of structural equation mold ( SEM ) in finding the ancestors of client trueness in Bankss in South Thailand. The Business Review. Cambridge. 10 ( 2 ) . 129-139. East. R. . Gendall. P. . Hammond. K. . A ; Lomax. W. ( 2005 ) . Consumer Loyalty: Remarkable. Linear or Synergistic? Australian arketing Joural. 10-17. Feihua. Q. ( 2011 ) . Customer Retention in E-commerce concern. Haaha-Helia University imperativeness. 1-56. Fullerton. G. ( 2005 ) . How commitment both enables and undermines marketing relationships. European Journal of selling. 39 ( 11 ) . 1372-1388. Gall. J. . Gall. M. . A ; Bord. W. ( 2005 ) . Using educational research: A practical usher ( 1st ed. ) . Boston: Pearzon. Hennig-Thurau. T. ( 2004 ) . Customer orientation of service employees: Its impact on client satisfaction. committedness. and keeping. International Journal of Service Industry Management. 15 ( 5 ) . 460-478. Jacobsen. D. . Olsson. M. . A ; Sjovall. A. ( 2004 ) . The Creation of Customer Loyalty. Kristianstad University. 1-71. Kuusik. A. ( 2007 ) . AFFECTING CUSTOMER LOYALTY: DO DIFFERENT FACTORS HAVE VARIOUS INFLUENCES IN DIFFERENT LOYALTY LEVELS? Tartu University Press. 1-29. Mascareigne. J. ( 2009 ) . Customer Retention. Lulea University Press. 1-88. Moorman. C. . A ; Rust. R. T. ( 1999 ) . The function of selling. The Journal of Marketing. 180-197. 63. Morgan. R. M. . A ; Hunt. S. D. ( 1999 ) . The commitment-trust theory of relationship selling. The Journal of selling. 20-38. Oy. O. ( 2010 ) . 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Sustainable relationship Marketing Assignment Example | Topics and Well Written Essays - 6000 words

Sustainable relationship Marketing - Assignment Example It transcends the boundaries between specialist functions and disciplines.† Gummesson (1999:73). Relationship marketing is closely intersected with sustainability – â€Å"a form of development that meets the needs of the present without compromising the ability of future generations to meet their own needs† (Benn & Martin, 2014:742). Nowadays, the role of RM is recognized by many different organisations, operating in various industries. Increasing number of organisations strive to focus on customer retention, to emphasize customer service, to maintain high contact with customers, and to pursue long-term relationships (Christopher, Payne, and Ballantyne, 1991). Relationship marketing is viewed as a multidimensional discipline, which has many different models applicable to various situations. Five major models discussed in this report are: (1) Relationship Marketing’s Six-Markets Model; (2) Sustainable Marketing Model; (3) Ethical Relationship Marketing Model ; (4) The Morgan-Hunt Model of Relationship Marketing; and (5) Return on Relationship Model. Combined use of these five models enables to understand various aspects of relationship marketing, interrelationship and connection of different elements. A company implementing RM strategy gains increased opportunities for retaining existing customers and build profitable long-term and sustainable relationship. In order to test this hypothesis, there was chosen McDonalds Corporation for further analysis. The research shows that initially McDonalds has made a focus on customer-centric approach early before the concept of relationship marketing has gained wider popularity. However, by 1990s the company has failed to ensure excellent customer service and value-added approach because of quick geographical expansion of its restaurants. However, soon the company has recovered its position on the market by developing comprehensive relationship marketing strategy, focusing on three major markets: customers,